A Strategic Brand Refresh
Organic Food Retail
Service: Brand Identity & Strategy, Strategic Marketing Planning, Public Relations, Event Production
Biogreen is Malaysia’s premier organic foods brand that has been serving the market for more than 20 years. IDTG Asia was tasked to modernise the brand approach and rethink the go-to market strategy.
The brand is fuelled by the founding management’s passion for all things natural and healthy, and we knew that this story has to be the core of the brand’s communication strategy. A campaign to increase brand familiarisation was kickstarted with a new brand tagline, revamped packaging and a PR campaign.
Brand exposure was also ramped up through multiple touch points with focus on both business and consumer aspects.