Malaysia’s Rising Fashion Star
Brand Identity & Strategy, Strategic Marketing Planning, Public Relations, Event Management, Website Development
IDTG Asia was tasked to look at the overall rebranding strategy for fashion brand Emcee Couture – to build brand affinity, to increase brand equity, and to grow beyond its retail presence.
A new brand identity ‘byMeichi’ was cultivated to help owner-designer Meichi Phoon build her stature as a professional designer in the industry, and also to project her strengths in crafting signature designs that best reflect each client’s story.
The result: improved perception of brand value, climbing presence within the fashion industry, and invitations to present at prestigious fashion walks!
Emcee Bridal at The Wedding KL highlights.

Highlights from The Wedding KL last month where we showcased #TheInfinityWeddingGown and new additions to the #EmceeBridal 2019 collection. An Infinity Wedding Gown transforms seamlessly into multiple looks, perfect for contemporary brides who prefer versatility, elegance, comfort and practicality, all in one.

Posted by ByMeichi on Sunday, February 17, 2019
ByMeichi Fashion Show
ByMeichi Emcee Couture
ByMeichi Sunway Geo
ByMeichi The Wedding KL