Client:
Chartered Institute of Management Accountants
Project:
Global Success Stories
Industry:
Professional Body
Service:
Content Curation & Development, Video Conceptualisation & Production, Website Development
Chartered Institute of Management Accountants (CIMA) is the world’s largest professional body of management accountants. The team engaged IDTG Asia to work on a testimonial campaign of their CGMA programme for the South East Asian market.
Success stories were put together in the form of profile videos and feature write-ups on influential global members sharing on the programme structure, benefits and effects on their careers. We were cautious in balancing the content on each member’s personal story as well as the programme highlights to keep each piece interesting and captivating enough.