Client:
Party Room
Project:
Creating a Fun Media Darling
Industry:
Entertainment
Service:
Brand Identity & Strategy, Strategic Marketing Planning, Social Media Marketing, Public Relations, Event Management, Website Development, Creative Conceptualisation & Design, Video Conceptualisation & Production
Party Room is a brand new concept of teambuilding and entertainment activity that was introduced in Malaysia in 2018. IDTG Asia was roped in to conceptualise the brand and identify its brand pillars in reaching out to the right audience for optimal effect.
With targeted media engagement focused on social media and digital platforms, this never-seen-before concept received a lot of media attention both locally and internationally, attracting coverage by massively popular portals like SAYS, World of Buzz, Viralcham, GOXUAN, and even LADbible from the UK.
Heavy focus was placed on video content planning and implementation for social media to help potential customers better visualise how this new entertainment concept works and to showcase its fun factor.
This Interactive Party Space Looks Amazing

The human whack-a-mole looks amazing. I need a party here! πŸ˜‚πŸ˜‚ Party Room

Posted by LADbible on Thursday, October 11, 2018

The selfie game is strong here at Party Room #PRgamesquad πŸ“· Which costume will you go for? πŸ˜‰ #selfiesforlife #selfie #iloveselfie

Posted by Party Room on Friday, November 23, 2018
3D-Twister at Party Room!

Time to bring out your yoga skills, dancing skills, stretching skills and body twisting skills! #twisterforlife #twistandshout πŸ˜‚πŸ˜‚πŸ€Έβ€β™‚

Posted by Party Room on Thursday, December 20, 2018

Welcome to #BeginnersGuide! πŸ€“ Here's the fundamental basics of how to play our #CrazyBall! πŸ€Ύβ€β™€πŸ€Ύβ€β™‚ Which Party Room game would you like to see on our #BeginnersGuide next? Comment below ⬇ and we'll give you a shout out in our next video! πŸ˜‰

Posted by Party Room on Thursday, November 14, 2019

Curious about #PartyRoom latest game the #SuperRun? 🧐 Watch our #BeginnersGuide to know how you can run & sprint to high score! πŸƒβ€β™‚πŸ’¨πŸƒβ€β™€πŸ’¨

Posted by Party Room on Monday, December 16, 2019