Creating a Fun Media Darling
Brand Identity & Strategy, Strategic Marketing Planning, Social Media Marketing, Public Relations, Event Management, Website Development, Creative Conceptualisation & Design, Video Conceptualisation & Production
Party Room is a brand new concept of teambuilding and entertainment activity that was introduced in Malaysia in 2018. IDTG Asia was roped in to conceptualise the brand and identify its brand pillars in reaching out to the right audience for optimal effect.
With targeted media engagement focused on social media and digital platforms, this never-seen-before concept received a lot of media attention both locally and internationally, attracting coverage by massively popular portals like SAYS, World of Buzz, Viralcham, GOXUAN, and even LADbible from the UK.
Heavy focus was placed on video content planning and implementation for social media to help potential customers better visualise how this new entertainment concept works and to showcase its fun factor.
Welcome to #BeginnersGuide! 🤓 Here's the fundamental basics of how to play our #CrazyBall! 🤾♀🤾♂ Which Party Room game would you like to see on our #BeginnersGuide next? Comment below ⬇ and we'll give you a shout out in our next video! 😉Posted by Party Room on Thursday, November 14, 2019